Privacy Policy

Last updated: April 13, 2026

ALPU GROUP LLC, a company registered in United States, trading as Velro London (“we”, “us”, or “our”), operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the “Services”). Velro London is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

When we use the term “personal information,” we refer to information that identifies or can reasonably be associated with you or another individual. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or reasonably be associated with you. We may collect or process the following categories of personal information, including inferences drawn from that personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact information including your name, address, billing address, shipping address, telephone number and email address.
  • Financial information including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, add to your cart, add to your wish list or purchase, return, exchange or cancel and your previous transactions.
  • Communications with us including the information you include in communications with us, for example when you submit a customer support request.
  • Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage Information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies; This information may be collected through cookies and similar tracking technologies, including functional, analytical and marketing cookies.
  • From our service providers including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, customize and improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send you communications related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise administer your account, to arrange shipping, to facilitate returns and exchanges, to enable you to write reviews and to create a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better customize and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications via email, text message or regular mail and to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services. This includes the use of third-party advertising and analytics services such as Google Ads and Google Analytics. These services may use cookies or similar technologies to display personalized advertisements based on your interactions with our website and to measure advertising performance.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, to protect public safety, and to secure our Services. If you choose to use the Services and register for an account, you are responsible for keeping your account information secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.
  • Communicate with you. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we share personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with various retailers and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to instruct us not to share information about you to show you targeted ads and marketing based on your online activity with various retailers and websites. This may include sharing data with advertising partners such as Google for ad delivery, remarketing, and performance measurement.
  • When you instruct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
  • With our associated companies or otherwise within our group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services to you. Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than where you live to provide and improve the Services to you. In addition, to help protect, grow, and improve our business, we use certain Shopify-enhanced features that incorporate data and information obtained from your interactions with our Store, with other merchants, and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our Store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights over the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, please visit Shopify's Consumer Privacy Policy . Depending on where you live, you may be able to exercise certain rights regarding your personal information here Shopify Privacy Portal Link .

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of information found on such websites. Information you provide in public or semi-public forums, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of such third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not in itself constitute any endorsement of the content on such platforms or their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined by applicable law) personal information about individuals under the age of 16.

Security and storage of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

You can manage or disable cookies at any time through your browser settings. Please note that disabling cookies may affect the functionality of the Services.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may deny your request as permitted by law. Where required under applicable data protection laws, we process personal information based on contractual necessity, legal obligations, legitimate interests, or your consent, depending on the purpose of the processing.

  • Right to access/knowledge. You may have the right to request access to personal information that we hold about you.
  • Right to erasure. You may have the right to request that we erase personal information we maintain about you.
  • Right to correction. You may have the right to request that we correct inaccurate personal information we maintain about you.
  • Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party in certain circumstances and with certain exceptions.
  • Managing communication preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt-in, we may still send you non-promotional emails, such as those about your account or orders you have placed.

If you live in the United Kingdom or the European Economic Area, and subject to exceptions and limitations set out by local law, you may exercise the following rights in addition to the rights described above:

  • Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
  • Withdrawing consent: Where we rely on consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before its withdrawal.

You may exercise any of these rights where provided on the Services or by contacting us using the contact information below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, please visit https://privacy.shopify.com/en .

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide evidence that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or by lodging your complaint with your local data protection authority.

International transfers

Please note that we may transfer, store and process your personal information outside of the country in which you reside.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

Contact Information

Store Name: Velro London
Company Name: ALPU GROUP LLC
Company Address: 312 W 2nd St, Casper, Wyoming, 82601, United States

Email: info@velrolondon.com
Phone: +44 20 37693313

Customer Service Hours:
Monday – Friday: 9:00 AM – 5:00 PM (GMT)